How We Bring Your Real Estate Website to Life
How We Bring Your Real Estate Website to Life
An Inside Look at Our Step-by-Step Design & Development Process
Driven by Your Vision
We believe your website should do more than just look good — it should work for your business. That’s why we take the time to understand your goals, values, and audience. Together, we’ll craft a digital experience that strengthens your brand and drives real results.
Our Design Process
We believe transparency builds trust — that’s why we’ve created this guide to walk you through our entire design and development process. From day one, your dedicated Art Director and Project Manager will collaborate with you to bring your vision to life, ensuring a seamless and personalized experience every step of the way.
1
Design Questionnaire
Shaping Your Unique Online Presence
Before we dive into design, we want to fully understand what makes your business tick. Our questionnaire is your opportunity to tell us what matters most — from your goals and must-have features to the aesthetics that inspire you. This early step ensures we create a website that feels authentically you and functions exactly how you need it to.
2
Design Meeting
Defining Your Vision & Goals
Once you’ve completed the design questionnaire, we’ll schedule a creative kickoff meeting to dive into the heart of your project. This is where we brainstorm, explore styles, and align on the overall look, feel, and structure of your website. By the end of the session, you and our team will be on the same page regarding design direction, key features, and the development roadmap ahead.
2
Design Meeting
Defining Your Vision & Goals
Once you’ve completed the design questionnaire, we’ll schedule a creative kickoff meeting to dive into the heart of your project. This is where we brainstorm, explore styles, and align on the overall look, feel, and structure of your website. By the end of the session, you and our team will be on the same page regarding design direction, key features, and the development roadmap ahead.
3
Website Assets
Collecting the Essentials
Now that your design direction is set, we’ll begin gathering the materials needed to bring your website to life. This includes images for sliders, team headshots, high-resolution logos, listing brochures, video tours, and any existing copy you’d like to include. Don’t worry — we’ll provide a simple and organized way for you to upload and share everything with us online.
4
Visual Preview
Previewing the Look & Layout
With your assets in hand and direction in place, we’ll design a homepage mockup that captures your website’s overall aesthetic. This static preview outlines layout, imagery, and content flow—giving you a solid feel for the site’s design before development begins. Expect to see your first draft in about a week, and we’ll refine it together until it matches your vision perfectly.
4
Visual Preview
Previewing the Look & Layout
With your assets in hand and direction in place, we’ll design a homepage mockup that captures your website’s overall aesthetic. This static preview outlines layout, imagery, and content flow—giving you a solid feel for the site’s design before development begins. Expect to see your first draft in about a week, and we’ll refine it together until it matches your vision perfectly.
5
Design Revisions
Polishing Every Detail
Your feedback is essential, and we’re here to fine-tune the design until it feels just right. To stay on track, we allow up to three major and three minor revision rounds. We typically group changes together to make the process more efficient—whether it’s a small adjustment or a more detailed refinement, our goal is to ensure everything aligns with your vision.
6
Final Design Approval
Locking in the Vision
After all revisions are complete, we’ll ask for your final signoff to confirm that the design is exactly what you envisioned. This clear approval keeps everything aligned and helps prevent delays as we move into development. At this stage, we’ll also finalize details like animations, mobile responsiveness, and the layout of your inner pages to ensure a seamless build process.
6
Final Design Approval
Locking in the Vision
After all revisions are complete, we’ll ask for your final signoff to confirm that the design is exactly what you envisioned. This clear approval keeps everything aligned and helps prevent delays as we move into development. At this stage, we’ll also finalize details like animations, mobile responsiveness, and the layout of your inner pages to ensure a seamless build process.
7
Design to Development
Bringing It All Together
With your final design approved, our developers begin bringing your website to life. They’ll code the layout, integrate links and features, add animation effects, and ensure everything runs smoothly across all devices. We also handle performance, security, and accessibility from the ground up. You’ll receive a staging link to preview your site in real time. Minor adjustments can still be made during this phase, but major changes outside the approved design may incur additional charges.
8
Site Population
Filling in the Details
Once your website structure is complete, it’s time to upload the assets collected earlier. If your site includes an IDX feed from your MLS, we’ll ensure all necessary paperwork is in place to activate this feature. Additionally, we’ll integrate any WordPress plugins or CRM components you require. During this phase, we’ll also fix any issues like typos, missing information, or listings that fail to load.
8
Site Population
Filling in the Details
Once your website structure is complete, it’s time to upload the assets collected earlier. If your site includes an IDX feed from your MLS, we’ll ensure all necessary paperwork is in place to activate this feature. Additionally, we’ll integrate any WordPress plugins or CRM components you require. During this phase, we’ll also fix any issues like typos, missing information, or listings that fail to load.
9
Final Check
Ready to Go Live
Before launching your website, we conduct a thorough review using our pre-launch checklist. We’ll ask you to give it one final look to ensure everything is set. If no further changes are needed, we’ll request your written approval to go live. Once approved, we’ll schedule the launch date and handle all necessary steps, including domain settings and server configurations.
10
Launch Readiness
Perfecting Every Detail
Before your website goes live, we conduct a final review against our thorough pre-launch checklist. You’ll also have a chance to do a final check to ensure everything is as expected. If everything is in order, we’ll request your written approval to proceed. After that, we’ll schedule the launch and handle all necessary steps, including domain settings and server configurations.
10
Launch Readiness
Perfecting Every Detail
Before your website goes live, we conduct a final review against our thorough pre-launch checklist. You’ll also have a chance to do a final check to ensure everything is as expected. If everything is in order, we’ll request your written approval to proceed. After that, we’ll schedule the launch and handle all necessary steps, including domain settings and server configurations.