Real estate CRM integration

Every website lead, straight into your CRM.

A great lead is wasted if it sits in an inbox. We connect your website to the CRM you already use, so every enquiry lands instantly, gets routed to the right person, and triggers follow-up automatically. No copy-paste, no leads slipping through.

A CRM pipeline with a website lead arriving in the first column
SyncedReal-time
Speed-to-lead alertAssigned & notified instantly
5.0 average · 180+ verified reviews200+ real estate sites builtFollow Up Boss · BoldTrail (kvCORE) · Lofty · HubSpotTrusted by A-List Vacation Homes & Empyrean Real Estate5.0 average · 180+ verified reviews200+ real estate sites builtFollow Up Boss · BoldTrail (kvCORE) · Lofty · HubSpotTrusted by A-List Vacation Homes & Empyrean Real Estate5.0 average · 180+ verified reviews200+ real estate sites builtFollow Up Boss · BoldTrail (kvCORE) · Lofty · HubSpotTrusted by A-List Vacation Homes & Empyrean Real Estate
Why it matters

The fastest agent to respond usually wins.

Leads go cold fast, and the agent who reaches out first is the one who gets the client. If your website leads land in a generic inbox and you copy them into your CRM by hand, you lose minutes you don’t have and leads you can’t afford. Integration closes that gap: the moment a lead comes in, it’s in your CRM, assigned, and triggering follow-up.

Instantfrom your site to your CRM
leads copied over by hand
Autorouting to the right agent, by your rules
A phone showing a new website lead: an eight second response time, the enquiry assigned to an agent, and Call Now, Send Message and Follow-up Ready actions
What we set up

Real estate CRM integration, working as one system.

01

Instant lead sync

Every form, saved search, and valuation request flows into your CRM in real time, automatically.

02

Smart lead routing

Round-robin, by source, or by area: leads go to the right agent the moment they arrive.

03

Automated follow-up

Trigger drip emails, SMS, and tasks so every new lead gets contacted fast, hands-free.

04

Source & behavior tagging

Leads arrive tagged with where they came from and what they viewed, so follow-up is personal.

05

Team distribution

Ponds, assignment rules, and notifications keep a whole team’s pipeline organized.

06

One source of truth

Contacts, activity, and history all live in one place, no spreadsheets, no double entry.

07

Speed-to-lead alerts

Instant notifications so you can reach out while the lead is still warm.

08

Reliable connections

Direct API or Zapier, built to keep syncing without dropping leads.

Works with what you already use

We integrate with the CRMs agents actually run.

Follow Up Boss, BoldTrail (kvCORE), Lofty (formerly Chime), Sierra Interactive, GoHighLevel, IXACT Contact, HubSpot, Salesforce, plus more via Zapier.

Already on a CRM you love? We connect to it. Not sure which to use? I’ll help you pick one that fits how you work, no forced switch.

A luxury real estate website open on a laptop, showing a hero listing and a property search bar
Follow Up BossBoldTrail (kvCORE)LoftySierra InteractiveGoHighLevelHubSpotSalesforce
How it works

From form fill to follow-up, automatically.

01

Capture

A visitor fills a form, saves a search, or requests a valuation on your site.

02

Sync

The lead lands in your CRM instantly, tagged with its source and behavior.

03

Route

It’s assigned to the right agent by your rules, with an instant alert.

04

Nurture

Automated drips and tasks keep the lead engaged until you close.

The difference

Your leads, your CRM, your pipeline, owned. Rented platforms lock your leads inside their system. We connect a site you own to a CRM you control , so your data and your pipeline stay yours, even years from now.

Asraful was excellent to work with and quick at connecting important tools like Homebot and Ylopo to my real estate account. He has a great sense of website design and functionality, and everyone I showed was impressed.
Jesse CarlsonJesse CarlsonREALTOR® · Twin Cities · Fiverr
FAQ

CRM integration: common questions.

Which CRMs do you work with?

Follow Up Boss, BoldTrail (kvCORE), Lofty (formerly Chime), Sierra Interactive, GoHighLevel, IXACT Contact, HubSpot, Salesforce, and many more via Zapier.

Do I have to switch CRMs?

No. We integrate with the CRM you already use. If you don’t have one yet, I’ll help you choose one that fits how you work.

How fast do leads reach my CRM?

In real time. The moment a lead is captured on your site, it’s in your CRM and triggering follow-up.

Can you set up automated follow-up?

Yes, drip emails, SMS, tasks, and lead routing so no lead goes cold.

Does it work for a team?

Yes. We set up routing rules, ponds, and assignment so a whole team’s leads stay organized.

Is integration included when you build my site?

Standard CRM connection is part of the build; advanced automation and team routing can be scoped to your setup.

Let’s connect your CRM

Stop losing leads to a spreadsheet.

Book a free consultation and I’ll map how your website and CRM will work as one, instant sync, smart routing, automated follow-up, and what it costs to own it.

Asraful Islam, founder of ReaplexHave a project in mind? Let’s talk.