Own your website. Stop renting it.
Most real estate website platforms rent you a site by the month — beautiful, capable, and never actually yours. Reaplex builds you a custom, IDX-ready website you own outright, once. Here's how the two models really compare — and how the four biggest rented platforms stack up against ownership.
Reaplex is an independent studio and is not affiliated with or endorsed by any platform named on this page. Comparisons are based on publicly available information and may change — always verify current pricing on each provider's site.
Two models. One question: who owns it?
Rented platforms bundle design, hosting, and tools into a monthly fee — convenient, but the site lives on their system and the payments never stop. Ownership means you pay once for a custom site on WordPress that's yours to keep, host anywhere, and change freely. Both can look great and generate leads. The difference is what you're left holding.
Access while you pay
- Monthly fee, ongoing — for as long as you keep the site
- Site lives on their platform
- Design within their templates & system
- Stop paying and access ends
- Often tied to their tools & CRM
An asset you keep
- One-time build (from $685) — then it's yours
- Built on WordPress you control
- Fully custom to your brand
- Keep your site and files, always
- Connect any CRM & IDX you prefer
Rent climbs every year. Ownership doesn't.
Here's the same five years, two ways. A rented platform's cost keeps stacking; an owned Reaplex site is one payment that stays put. The gap is the money ownership keeps in your pocket.
Illustrative only, for a mid-range platform at roughly $300/mo vs a one-time Reaplex build from $685 (ownership excludes optional hosting/CRM you choose separately). Actual platform pricing varies — verify current pricing on each provider's site.
Pick a platform to see it vs ownership.
Love the polished AgentFire look? See how to get an equally premium site you own outright — no monthly platform fee.
View comparison →The elevated presence luxury agents want — built once as an asset you own, instead of leased by the month.
View comparison →Outgrown the budget DIY template? See the step up to a fully custom site you own — beyond the template ceiling.
View comparison →Want the leads without the lock-in? Own the lead-gen site and connect any CRM you choose — not a rented bundle.
View comparison →Everything a platform gives you — kept.
You own it
WordPress, your hosting, your control.
One-time pricing
No forever-fee. See pricing →
Real-time IDX/MLS
Listings and search built in. IDX →
Lead capture & SEO
Built to bring you business.
Fully custom design
Not a shared template.
A direct line to the founder
Not a support queue.
Switching to ownership is simpler than you think.
Whatever platform you're on, we move agents to owned sites all the time — rebuilding your brand and listings, migrating your content, and protecting your SEO with a proper redirect plan. Minimal downtime, no lost rankings.
See how migration works →“Went beyond what I expected. Deep understanding of the real estate market — delivered days before the deadline. No regrets choosing him over other freelancers.”
Own vs rent — common questions.
On day one, sometimes yes — everything's bundled. Over time, ownership is simpler and cheaper: you're not managing a subscription forever, and the site is yours. We handle the build so it's easy either way.
Yes — real-time MLS search via IDX Broker, Showcase IDX, iHomefinder, plus custom lead capture and SEO. IDX websites →
Because you own the site, you arrange hosting (inexpensive and flexible) — or add an optional Reaplex care plan if you'd like us to handle updates and support. Care plans →
Pick the one you're on or considering above — AgentFire, Luxury Presence, Placester, or Real Geeks — for a side-by-side against ownership.
Launch starts at $685 one-time; custom builds are quoted on your free consultation. See pricing →
Your website should be an asset, not a bill.
Book a free consultation and I'll show you what owning your real estate website looks like for your market — and exactly what it costs. No pressure.